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Manager, Digital Marketing

 

Want to play a key role in growing one of the largest special occasion retailers in the country? Do you flourish when given autonomy and high-reaching goals? Are premier customer experiences important to you? Do you take pride in your critical thinking and analytical chops that allow you to think big but stay on top of the data that inform good decisions? Do you want to have a direct impact on some of the most important events a person will experience? If you answered yes to these questions, read on.

THE COMPANY: Occasion Brands is a well capitalized, highly profitable e-commerce company offering the largest selection of special occasion dresses online at Promgirl.com and SimplyDresses.com. Our mission is to create trust with customers at an early age and support them during some of the most important moments of their lives. We are changing the process of buying special occasion formal wear into one that is fun, easy and that brings happiness and joy to the doorstep of every customer. The “bringing happiness and joy” thing is what makes us tick - it drives us to lead, inspires us to innovate and keeps us coming back to the office every day.

YOU: An energetic and engaging e-commerce warrior ready to bring joy and happiness to customers across the country and around the world. Collaborative by nature. Possessing a sense of humor. Equipped with a problem-solving toolbox that includes creativity, a sharp analytical mind, perseverance, and guts. Passionate about using data to make decisions that lead to effective customer experience innovation. You take occasional crazy in stride because, after all, you're helping to bring happiness and joy to customers during some of the most important moments of their lives.

ROLE AND RESPONSIBILITIES

ROLE:
The Digital Marketing Manager will specialize in the strategy and day-to-day management of our paid marketing initiatives. This individual is highly motivated with experience driving effective marketing campaigns focused on new customer acquisition and ROI. This role will liaise with and manage our vendors, forecast and monitor performance and make recommendations about how to improve revenue and profit by campaign.

RESPONSIBILITIES:
Reporting to the Director of Digital Marketing, the Digital Marketing Manager will be responsible for the following:

  • Develop, implement and manage all aspects of the company’s digital marketing strategy with a focus on paid customer acquisition
  • Lead and manage digital channels including SEM, Affiliate, Display/Remarketing, Social Advertising
  • Work closely with the Marketing department and Executive management on pursuing various digital channels to drive website traffic and achieve a targeted ROI on all ad spend
  • Maintain alignment with promotional calendar to ensure marketing messages and ad spend are consistent with company goals
  • Monitor campaign performance and react quickly to deviations from plan
  • Conduct measurable A/B tests on ad copy/landing pages with the goal of increasing conversion
  • Leverage cutting-edge technologies and tools including 3rd party bid management tools
  • Meet new customer and revenue goals while managing an efficient budget
  • Create dashboards and processes to monitor performance and guide optimization decisions
  • Stay current with digital industry information, technologies, and trends and ensure that Occasion Brands uses best in class technologies

LOCATION:
The role is based in NYC (Times Square).

Specific qualifications we are looking for include:

  • Education: a bachelor’s degree from a four-year college   
  • 3-5 years of digital marketing experience
  • Demonstrated track record of increasing traffic, conversion rates and revenue growth  
  • Experience in identifying target audiences and devising digital campaigns
  • Proven ability to leverage analytics and work with complex datasets to understand performance, provide actionable insights and optimize campaigns
  • Strong oral and written communication skills
  • Outstanding attention to detail with superior time and project management skills
  • Analytic and quantitative skills balanced with creativity and passion
  • Personal qualities of high integrity, ability to take initiative, lead with confidence, and hold teams accountable
  • Ability to build relationships and work cross-functionally with Creative, Merchandising and external agencies
  • Experience with analytics tools (including Google Analytics and NewEgg)
  • Experience using Google Adwords
  • Extra credit: experience within the special occasion dress category or teenage/young adult demographics

What we offer:

  • A competitive salary with annual bonus potential
  • Medical, vision, dental and life insurance with low contributions from employees
  • Employee discounts
  • Free snacks and coffee (occasional company lunches too, cuz why not?!)
  • A culture that is family oriented, fun and a little out there (annual spirit week? CHECK. Flashpoll Friday CHECK.)

BY THE WAY!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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